ROLE: Art Director, Visual and UI Designer
k-nected is a private online community built exclusively for existing and former professional athletes. They were in need of a new Identity as well as a new look and feel and minor UI updates for their website presence.
The k-nected team was looking for an Identity and brand style guide for a new, elite social and professional networking service for professional athletes. This Identity would reflect the exclusive and premium lifestyle of the k-nected clientele – professional athletes.
The team wanted a clean, modern, and premium look and feel. The focus for the homepage and underlying pages was to create a simple, engaging, secure, and exclusive environment that educates, informs, and provides tools for players to develop connections.