Jen Pan|


Expedia Visual Brand

ROLE: Lead Visual Designer
Worked in collaboration with Frog Design to create a new Design Language System for Expedia. The goal for this project was to capture the essence of the Expedia brand and extend it to the online space. Produced a toolkit that reflects the vision of Expedia and provides creative direction for implementation of future product user interfaces.

As senior designer, worked closely with Creative Director and designers to explore main steps of design process. These include: assessment, articulation, exploration, refinement, and extension.

The word mapping and theme boards above illustrate the visual articulation for Expedia’s brand focal points.

Visual Design Language

Expedia Visual Redesign