Design Systems Lead
I'm Jen Pan - designer, manager, mentor, and amateur photographer, baker, and mom to humans and animals.
My recent focus has been on design systems for mobile, desktop, and TV. I'm passionate about working with good people while making great products.
I've worked for both large and small companies wearing many hats along the design process. A few of these roles include: Design Manager, Lead, Art Director, Designer, Usability specialist, Production Artist, Illustrator, and general office guru.
Built out a design system team from the ground up to define global visual styles, scalable component solutions, and accessibility guidelines for HBO’s streaming applications. Worked within the agile method of development over cross-functional teams in Seattle and New York while simultaneously educating teams on visual design language elements, patterns, and documentation. Collaborated with marketing, research, design, and leadership teams to define a new branded visual design language for testing and execution across products.
Directed global visual system team to collaborate, explore, and execute flexible design solutions for internal and international teams. The visual design language was assessed and tested across multiple features covering all platforms for Web and apps. Drove refresh and execution of design system’s shared components in collaboration with design, product management, and engineering teams. Managed designers on creation and evangelism of our online toolkits and interaction and visual brand guides.
Developed mood boards, and visual language flows for scenarios on various mobile devices. Built out and communicated internal and international reaching feature level style guides and toolkits to enable seamless integration of visual language across features. Established visual system themes and iconography for T-Mobile devices.
Built concept work for rich storyboards to evolve the new brand personality in coordination with creative director and executive team. Redesigned three Expedia micro-sites including sections for an interactive cruise guide, travel protection plan, and loyalty program.
Drove visual design refresh in collaboration with Frog agency to establish visual design language for global marketing and product pages. Managed a small design team and worked with Usability, PM, Editorial, Engineers, and Marketing to create concepts and final production for top feature areas.
Concept and final execution of page level wireframes and high fidelity visual scenarios for software application and Web app.
Directed and designed brand identity, feature workflows, style guides, and concepts for payment product.
Produced multiple branded design solutions for Disney Cruise Line and Disneyland booking sites.